H2020 inclusive Transport project
Client
Funded by H2020 European Commission
Partners
The problem
INCLUSION aims to understand, assess, and evaluate the accessibility and inclusiveness of transport solutions in European prioritised areas to identify gaps and unmet needs.
We did a use case together with BusUp and the Canet Rock.
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- Objective: to facilitate accessibility to the concert by bus transport. BusUp was already serving the concert but wanted to know possible new transport lines to be set up for the concert as well as possible new intermediate stops.
- Target: occasional group or travellers (particularly young people) moving as individuals or in small groups, travelling to common destinations (i.e. music festival)
- When there is limited Public Transport, target user groups tend to either take their own car (if possible) or not attend the event due to difficulties in transport.
The solution
Mosaic Factor coordinated the Barcelona Pilot Lab by targeting groups of young travellers and people travelling to common destinations through Social Media data.
To anticipate potential demand for concert attendees, we combined information from regular transport lines (to know areas that are poorly served at night) with socioeconomic information (population, income and electoral results).
With the process, we proposed several new locations, some of which were transformed into new line proposals.
By identifying prioritised areas, user groups and needs the project delivered a new accessible and inclusive mobility solutions and business models using Big Data.
Data
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- Open Data
- Demographic data
- Public Transport data
- Social Media profiles
- Vulnerable target users:
- Safety risk for the attendees
- 64% attendees under 24 y.o.
- 69% attendees are female
- Vulnerable target areas:
- Limited Public Transport accessibility.
- Inflexible, infrequent during night-time.
- Operated on a radial routes’ structures linking peripheries and Barcelona
Results
Reducing territorial accessibility barriers to attend cultural events located in peri-urban areas of the Barcelona Metropolitan Region, due to poor or inflexible transport offer.
Identification of geographical areas with potential demand to attend to the event and to propose the most suitable bus-stop locations for this uncovered demand.