MyWay

European Smart Mobility Resource Manager

Client

Funded by the Spanish Government

Partners

The problem

Promote new sustainable and complementary mobility schemes, including dynamic vehicle sharing, real-time carpooling, demand-responsive transport, Electric Vehicles (EVs) sharing, etc to minimise the use of private car.

To do that, it is primal to address the lack of an efficient and seamless integration of complementary, capacity-limited mobility services in the overall urban travel chain, including all transport modes:

• • Electric Vehicles (EVs)
  • Public transport (bus, tram, metro, train)
  • Flexible services such as transport on-demand
  • Mobility sharing schemes (car sharing, motorbike sharing and carpooling)

The solution

Mosaic Factor’s team focus was:

1. Optimising intermodal journeys with the possibility to combine available transport modes focusing on user needs, habits, and preferences to provide a more personalised service offer. Taking into account that we all have the same rights in terms of mobility and accessibility but we often like different things, and the purpose of our journey may be different.
2. Defining specific and realistic persona and cluster user behaviours and patterns, taking into account the privacy restrictions and challenges associated with mobility data.

A mobile application was designed to transform personal mobility in urban regions by integrating all available transportation options into a single, seamless journey planning solution.

Mosaic Factor’s team role in MyWay project was to develop components and an integrated application to facilitate sustainable mobility, combining all sorts of transport services, public and private, regular and flexible, providing personalised service, adapting route and modality suggestions in real-time, monitoring the parameters affecting service offering performance and gathering and maintaining users’ feedback about the quality of services to assist service improvement.

MyWay app provides travel suggestions optimised to the user’s perspective:

• • Considering preferences and needs: including requirements of time, cost, and comfort
  • Integrated ticket information and real-time updates,
  • Displaying of all integrated transport modes available
  • Encouraging the use of cleaner modes of transport.

Data

MyWay investigated, developed, validated, and integrated the platform, the European Smart Mobility Resource Manager, including cloud-based services and facilities to support community-supplied information collection and processing.

• connecting transport service providers and travellers in the provision and combined use of several mobility services, both individual (car-sharing, scooter-sharing, pooled taxis,), collective (busses, demand responsive busses, local trains) and related to (small) goods services.

• supporting and personalising travel options search and composition, travel execution, continuous proactive on-trip user aid (information and events, re-planning, suggestion of alternatives, etc.).

• integrating crowd-sourcing and social sharing facilities into travel offer, planning and execution.

• based on cloud technologies and compatible with Future Internet infrastructures and services (Generic and Specific Enablers).

• enhancing current intermodal public transport journey planning services with integration of personal mobility services (flexible car/scooter-sharing schemes, taxis/shared taxis, demand responsive transport, parking search/booking).

• supporting the full operational chain of travel options searching, planning, composition, booking and payment.

• monitoring user travelling through mobile Apps and interaction with the transport service infrastructure (e.g. NFC, payment, booking).

• collecting user feedback and evaluating travelling experience.

• building up and maintenance over time of a set of service planning rules balancing users’ profiles and preferences with operators service provision goals.

• integrating of social sharing and on-trip traveller communities support in the process of searching, planning, execution and adaptation of personal trips.

• mining and analysis of users’ feedback for service operators and city planners for adaptation and improvement of transport provisions.

• deployment of core components of MYWAY platform on Cloudwatt™ infrastructure provided by Thales / Orange.

• validation and evaluation of technical, operational and business impacts of cloud-based solutions in the provision of advanced ICT services enabling sustainable personal mobility service offering and usage.

Results

The platform was tested in three ‘Living Labs’ that have deployed innovative measures to improve sustainable mobility:

1. Barcelona and Catalonia Region (ES): involving multiple public transport modes (from classical ones to more innovative as Electrical Bike sharing or Bus-on-demand) as well as individual or collective private options in a major urban area together with a complete region (Catalonia).
2. Berlin (DE): specific scenarios were simulated to observe and measure the impact of different mobility strategies.
3. Trikala (GR): validation of the MYWAY environment for promoting the use of car sharing, demand responsive bus transport, and cycling in real conditions in a medium-size urban area.

The combination of large and dense cities along with smaller MyWay test sites reflects the ambition for the European Smart Mobility Resource Manager to be tested in varying urban conditions and produce more in-depth data analysis.