The Mosaic Factor team participated in different MWC 2025 events as well as side events related to technology, open data, and gender equality.
During our presence at Mobile World Congress, we had the opportunity to immerse ourselves in cutting-edge technologies, make key connections and explore transformative trends.
There were so many things going on at the same time. If you want to have a global grasp of everything that took place there, you can check McKinsey’s global key take-aways from MWC2025, but here is a highlight of some of the most relevant moments of our participation.
Conferences
We were at various conferences on GenAI at 4YFN with magnificent talks such as “Prompting Business Models to Life” moderated by Oisin Lunny with speakers Miguel A. de Kfund, Pilar Manchón from Google, and Shahid Azim on how Generative AI rewrites business models.
Related to the topic above, we also participated in “Do AI Agents speak business?” and “The convergence of AI, GenAI and open RAN“.
Finally, we attended a conference on how collaboration facilitates the culture of innovation, as well as talks on how to enact equity in the digital age.
New Tech
Discover the latest tech trends that captivated us at the event. From groundbreaking advancements to game-changing innovations, here’s what you need to know.
1. AI Agents
At Mobile World Congress 2025, one of the most prominent trends was that of artificial intelligence (AI) agents. Not only do these agents respond to queries, but they can also adapt and personalize their responses based on the user’s history, preferences, and emotional tone.
This ability to personalise and adapt is known as Personality Engineering.
In addition, the integration of these agents in mobile devices, such as the Samsung Galaxy S25, which can process voice commands and perform actions between different applications without human intervention, was highlighted
This trend promises to reduce the need for direct interaction with devices, automating tasks based on user preferences.
2. AI-driven semiconductors
AI–powered semiconductors were also a central theme.
Intel introduced its new Xeon 61, a system–on–chip (SoC) with AI integration that significantly improves radio access network (RAN) capacity and energy efficiency. This chip offers up to 2.4x more RAN capacity and 70% better performance per watt compared to previous generations. Built–in AI acceleration enables up to 3.2x higher AI RAN performance.
AMD highlighted advances in AI–powered high–performance semiconductor technologies, especially in edge computing. These technologies allow data to be processed closer to where it is generated, improving the speed and efficiency of applications in real-time.
An AI-powered platform was introduced to redefine telecom operations, optimising network performance in real-time. This platform seeks to integrate AI directly into network infrastructure, such as radios, routers, and edge computing nodes, to improve efficiency and reduce costs. These innovations are designed to improve network connectivity and performance, making AI more viable at scale.
3. Smart Factory and the smart industrial revolution
A special focus was placed on smart factory systems, integrating signals, connectivity, and artificial intelligence (AI) to optimise processes and increase efficiency. This development underscores the importance of technological innovation in the transformation of the industry.
Meaningful connections
1. Digital Twins and sustainability with Fujitsu
We discovered Fujitsu’s innovative use of digital twins, based on data collected by marine drones. This project makes it possible to map and analyse the seafloor along the coast of Japan, providing information on carbon emissions, biodiversity, and environmental predictions. In addition, Fujitsu presented us with a Chat AI Agent designed for the automotive sector, along with a use case focused on the range and capacity of electric vehicle batteries.
2. Design, mobility and robotics: Pininfarina and Ducati
We had the pleasure of collaborating with the Pininfarina and Ducati teams, benchmarks in design and mobility, to explore technological and creative synergies, as they are now entering new technologies such as robotics.
3. EV charging solutions with Zunder
We explored the initiatives of Zunder, a leading leader in EV charging, which continues to lead the way towards more sustainable mobility.
Side events during MWC
In parallel, we also participated in Barcelona Woman Acceleration Week and Barcelona Open Data initiatives.
Barcelona Woman Acceleration Week
In BWOW 2025, we would highlight the speech of María González Veracruz, Secretary of State for Digitalization of Spain and AI, emphasizing the persistent gender equality gap in all industries, particularly in Tech: “We must work to create a new era of inclusive entrepreneurship”. Many women are not only qualified, but they are often overqualified, however, this does not always lead to opportunities in leadership roles.
Open Data day
We were also honored to participate in Open Data Day 2025, a global celebration of OpenData, with a session entitled “Women Leading Open Data for Equality.”
Organised by the Barcelona Open Data Initiative, this session highlighted the critical role that open data plays in addressing equality challenges. High-profile speakers -women at the forefront of data technologies and open data- shared their knowledge, experiences, and best practices in publishing and reusing open data. This event is part of Open Data Day, an annual global celebration that has been encouraging the adoption of open data in all countries and cultures for the past 12 years. Powered by the Open Knowledge Foundation and its network, the initiative underscores the importance of leveraging open data to drive innovation and promote equality globally.